Creating Your DIY Business Logo

You can never underestimate the power of a good logo. Being the core of your branding, your logo must represent the essence of your business and make a memorable impression.

When creating your marketing materials, such as flyers, business cards, your website and the like, your logo will one of the most crucial parts of your design. That’s why you should never take it for granted. You should be willing to devote some time to it.

The good news is, you don’t have to spend a lot to pay a pro designer. Today, there are lots of online resources that let you create your own, thanks to simple editors that provide highly flexible options for customization.

Best thing is, you don’t need any design or technical expertise. These tools are very intuitive, which means you you just have to follow where the window takes you. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. After that, you can begin conceptualizing and personalizing your logo, and then download it in different formats that let you use it on different types of marketing materials.

The following are tips to help you make the perfect logo design:

a. Picking Colors – Use colors that represent your company’s spirit. So if you sell toys for children, bright hues are ideal. If you sell insurance, you can go with more professional and subdued shades. In fact, psychology of colors is real. Learn it and apply it in your choice of colors.

b. Size Optimization – Ensure that your logo looks great in various materials or resolutions. In short, it must be scalable. There’s no need to keep adjusting the size manually for various purposes.

c. Seeking Inspiration – You shouldn’t copy other another brand’s logo, but you can derive inspiration from them. If you research online, you will find lots of websites that feature tested and proven logos of successful brands. Let them serve as your guide as you build your own.

d. Sustainable Design – There’s nothing wrong with adjusting your logo every now and then, but not every week or every month. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. Changing yours so frequently will only confuse the public, which is counterproductive to the brand you’re building or maintaining.

e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. You can be creative, but not too much. Creativity can actually get in the way of business if you forget that function is always the priority.

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