How to Use Cross Promotion for Your Cyber Law Webiste
Cross promotion assist you to get targeted traffic to your site without having to pay for it. According to a new post in the New York Times, attorneys spend between and per click on Google with come keywords being over $300 per click. You can expect this to see this increase as more law firms increase their ad spend online.
There exist many ways to drive more traffic to your website without investing a lot of time and money. Social media and blogging are a couple of ways to do so. The only problem is that it takes time and consistency to build an audience.
With cross-promotion, you can reach new and relevant audiences with the right partnerships. This article looks at ways in which to use cross-promotion to drive traffic and business.
What is Cross Promotion
Cross promotion entails forming strategic partnerships with the related companies or people with similar audience. They promote your service to their audience, and you also get to promote theirs to your audience. For instance, if you practice bankruptcy and targets Gen Xers and Millenials, you can partner with a credit counselling service which targets the same audiences to promote each other’s services. The the key is that your services complement each other, not compete against and you share the same target market demographics.
You, however, need to find the right strategic partner in order to make cross-marketing work. If, for example, you are a cyber law firm like Revision Legal internet lawyers, and you are looking for a cross-promotion partner, there are many options that you can consider. You can for instance partner with software companies that provide for e-commerce organizations or non-profit organizations that are concerned about internet privacy rights.
Cross Promotion Techniques that Work Online
When you have a clue of who you wish to be your cross promotion partner, it is time to come up with ways you can best help each other. When it comes to driving traffic to your cyber law firm, here are a few tactics that can work online.
Email Marketing: This is the first place to cross promote content. You can easily slip cross-promotional content into your newsletters depending on how your emails are designed.
It is important to have a call to action in newsletters when you do cross promote between institutions. You want to assure them that you are ready to help them, therefore, have them schedule a free consultation or download a whitepaper.
Write content on your partner’s website and have them write content for your site too. This extends your authority and credibility beyond just posting on your website.
You can also agree to link to each other’s blog posts whenever appropriate. The content has to be relevant; otherwise it will look like a spam link. That can do more harm to your credibility than good.
Cross marketing is a vital marketing tool that can assist you to build traffic and expand to a new audience without having to invest. This can translate to a big ROI for your firm.