How to Come Up with a Great Brand Positioning Strategy
Brand positioning is simply defined as the process wherein you want to mark a position in the minds of your target market. Aside from the common term, brand positioning, it is also known to be called as positioning strategy, brand positioning statement, or brand strategy.
Brand positioning doesn’t choose a business for it to fit. Any type of business must have their own brand positioning just like when you have online business where in an attractive brand positioning that click will definitely allow the user to click the buy button. Making your own brand positioning strategy is not a simple task because it takes critical thinking and different factors to consider to help you achieve the best.
The basic factor will always be knowing what your products or services are. Put in mind that the only way for you to click in the crowd is to ensure that you are able to offer them what the best for them are. You need to know the advantages and benefits of your products and services and how they can become a need to your target market. Thus, the next factor is to consider what your customers want and need. For example, putting up your own clinic is a long process but to start off, it is a must to know what you want to offer to your target customers and who your target market is. If you prefer to put up a dental clinic, your target market is actually the entire crowd because each of us need to visit our dentists. But we all know that there are a lot of dental clinics out there and you need to find a way to outlast them and click to the crowd. Therefore, there is a need for you to apply the brand positioning strategy.
After you have identified the strengths of your brand and choose your target market, the next factor to consider is the competition. This means that you need to offer what they don’t have yet but is already a need and want of your target market. Make yourself an example of a random customer that is looking for a clinic that will click to their needs. Lastly, don’t forget to formulate your own brand positioning statement that consists of what you can offer, why you should be chosen and how you are going to left a mark to your target market that will make them come back to you respectively. A brand positioning statement is always concise, brief but will mark to the minds of your customers.
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