The event registration stage offers the first opportunity for event organizers to interact with attendees. This phase can make or break your event, meaning that you should approach it as cautiously as you can. If your attendees have a bad experience in any part of the registration process, they would most likely have a bad opinion of the entire event. This article offers guidelines on how to provide a smooth event registration process for your attendees.
Making it possible for your target audience to register on your own site is important. This improves the attendees’ faith in the event. This is because most people signing up for anything online give up halfway when redirected to another website. You ought to ensure that your attendees feel safe using their credit debit cards on the site. It is integral to guarantee keeping any other information the attendees would volunteer as safe as possible.
Creating a short registration form guarantees a quality registration experience. If you have decided to go with online registration and ticketing, you would obviously need a registration form. An easy to fill form would ensure that attendees do not give up midway. Emailing attendees another shorter form later would be better compared to providing them with a long one in the beginning. You should stay on brand to achieve continuity. Ensuring that the color scheme of your registration form complements the theme of other event assets would be a good move.
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It is integral to provide your attendees with all the necessary information. You ought to include location, date and time, parking, and direction information. Make sure that finding such information would be effortless. You should communicate concerning the security of their parked vehicles. Consider including your contact information on the registration form just in case potential attendees need to contact you. Creating a website meant for the event in question would be a wise decision.
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Providing a wide range of payment options would be a wise decision. Unless there would be no entrance fees, you should make it easy to buy tickets for everyone. Make it possible to buy tickets using a plethora of debit and credit cards, PayPal, and Google Checkout. If you would be offering promo codes and discounts, they should work effortlessly. It is important to have clear refund and cancellation policies.
You should have a backup plan concerning checking in all attendees. Assuming that everything would flow smoothly is likely to lead to frustration later. Any online registration platform you use should be capable of checking in attendees offline. A platform that can allow you to export a guest list where necessary would be a good investment.